Читать книгу Ruinair - Paul Kilduff - Страница 14

Realise you have lost £20 million due to intense competition from BA and Aer Lingus. Tell the government you are going to shut down and will lay off the workforce unless you get rights to fly to London’s newest out of town airport, Stansted. Invest £20 million additional cash when no one believes your airline can fly. Send the chap called Mick to Southwest Airlines in Texas, USA: a low fares airline flying only one type of plane to out of the way airports with quick turnaround times and high flight frequency and where passengers find their own seats on board and pay for drinks and food. Allow Mick to nick all Southwest’s best ideas as he returns to Dublin to implement a new and identical business model. Employ 493 staff and fly 745,000 passengers.