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How to Build Your Own Five Billion Euro Airline 1985

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Incorporate your new airline in the Republic of Ireland on 28 November with £1 of share capital ‘to carry on the business of general carriers and forwarding agents and to use machines of all kinds capable of being flown in the air,’ as if there’s much choice other than using aircraft. Seriously consider calling your airline Trans Tipperary Air but then decide to name it after yourself. You know that one in ten new airlines succeed.

The late Tony Ruin was born in Thurles in 1936, worked as a clerk with Aer Lingus in Shannon, ran the Aer Lingus operation in New York’s JFK, dabbled in aircraft leasing and set up Guinness Peat Aviation with Aer Lingus and a City of London bank, hanging on to a 10 per cent personal stake in a fledgling enterprise ultimately worth millions years later. Tony once told a senior manager, ‘The world is made up of fuckers and fuckees and in our relationship, you are my fuckee.’ On an Aer Lingus flight from London to Dublin Tony once encountered a senior Aer Lingus executive who publicly ridiculed him for flying on his arch rival, to which Tony replied: ‘I had to fly on your airlineall our Ruinair flights are full today.’ Tony once admitted to being happiest when stepping either on or off an airplane, much like myself.

Start your airline by flying from Waterford to London Gatwick, Waterford being ninety miles from Dublin and shortly to be renamed Dublin South International. Use a single turbo-prop fifteen-seater Bandeirante aircraft which today would not hold all your management team. Hire only cabin crew smaller than 5 foot 2 inches to operate in the tiny cabin. Employ 51 people and fly 5,000 passengers between Britain and Ireland.

Ruinair

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