Читать книгу The Amazon Management System - Ram Charan - Страница 24

For your start-ups, please stop copying the management system from GE or other industrial-age companies. Do not follow the traditional 100-year-old wisdom.

Eschew seven or more layers, avoid silo-based organization structure, and choose superior alternatives to the once-a-year annual strategy, budget, KPI, and evaluation processes. Trust and apply the digital way.

Learn from the digital giants and the relentless inventors, such as Amazon, whose management system has been systematically described in this book. All the elements that have fueled Amazon’s tremendous success create unparalleled opportunities for you to start building the superstars of tomorrow. Leveraging a digital management system will help your start-ups scale much faster than ever — far beyond traditional expectations.

Find a new way to get the most from the digital age and experiment with what works best for you.

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In many ways, Amazon has defied the traditional laws of business operation and the core building blocks of the Amazon management system have demonstrated a new formula for winning in the digital age.

Again we are not here to advocate a blind replication of all and everything in the Amazon management system. We hope that this book can help you understand how it works and pick the valuable ingredients and inspirations for your own digital way.

As you read our book, you will see we have focused on the positive aspects of what Amazon does right and what you can learn from that. The brand has been in the news recently and featured in critical articles about everything from environmental impact to labor practices. Many of these are serious issues and warrant serious consideration and action. Amazon’s clout and visibility makes its decisions in these areas even more worthy of attention. In this book, we will not be addressing those concerns directly — but rather looking specifically from a management perspective and what you can learn about Amazon’s model for creating value and the six building blocks you can apply to your own business.