Читать книгу The Amazon Management System - Ram Charan - Страница 27

Although extremely excited by the unprecedented growth, Bezos sensibly realized that it was highly impractical to launch the “everything store” right from the beginning.

So where to start? Bezos listed twenty product categories that had potential to sell online, such as computer software, office supplies, apparel, and music. After careful contemplation, he decided that the best starting point should be books.