Читать книгу The Amazon Management System - Ram Charan - Страница 32

By 2019 Amazon has become a digital giant beyond most people’s wildest imagination. In a recent interview with CNBC, Charlie Munger, Warren Buffet’s right-hand man and decades-long partner, described Amazon as “a phenomenon of nature.”

The central idea of Amazon is to imagine a new customer experience that could become a very large market space and an enormous economic opportunity, and imagine a new way to provide and personalize this end-to-end experience through the use of a digital platform and construction of digital infrastructure that processes data via algorithms and orchestrates physical distribution by partners within the ecosystem.