Читать книгу Project Benefit Realisation and Project Management - Raymond C. Young - Страница 13

The final key concept we want to touch on briefly is design thinking. We believe the role of the accidental project sponsor is as a reflective practitioner [28] or a painter who engages with the canvas in a reflective conversation and by so doing, creates something that has not existed before – the artificial [29]. In this sense, the argument of this book will be based on the idea that projects are designed in an interactive and stepwise manner rather than implemented based on a pre‐existing plan. In our experience, we have seen many a project being implemented for no real strategic purpose in terms of benefits realisation. This was always wrong, and it will be even more wrong in the post‐2020 pandemic world of projects where investments in any capacity upgrades, assets, or product developments are likely to be scrutinised even more. It is much more likely that there will be more effort in the front end of the project where strategic decisions are made to decide about which project to sanction and equally to set up its governance and organisational structure. For this reason, it is likely that we will need more flexibility and agility in the project development process and that we will have portfolios comprising larger numbers of smaller projects brought together in a modular fashion.

There are two main theoretical points we would like to drive home here. And that is that (i) projects are designed as solutions to policy or business problems. And that (ii) these problems are only seldom straightforward and well‐structured. More often than not, they would be what we call ‘wicked’ [30]. Wicked not in the sense of evil and morally wrong but wicked in the sense of playfully mischievous. The term ‘wicked problem’ was originally coined in the context of town planning but was then expanded to include all sorts of political, economic, and social problem‐solving. Some of the most obvious differences between tame and wicked problems are that the former are describable and determinate, whilst in the latter, problem definition incorporates solution and only indeterminate solutions can be achieved. Design, on the other hand, can be seen as a combination of framing and problem‐solving [31] and so can be project management [32].

This book will draw on the main principles of design and design thinking and apply them to the context of projects as they are likely to be needed rather than the traditional top‐down mindset focused on on‐time and to budget. The main premise is that we think of projects as solutions to problems that need to be designed rather than taken for granted as is sometimes the case.