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Video chat applications have completely revamped the hiring process across all verticals.

Corporations can cast a much wider net for applicants now that interviewing over the Web is possible. Apps such as Skype, ooVOO, Tango, and Google Hangouts offer an opportunity to connect with potential candidates who may have been eliminated purely based on geography. If someone hits it out of the park during an interview on Google Hangouts, for example, the decision to bring that person in for a face-to-face meeting becomes a much easier one to make. And if there are still reservations, hiring managers can go back and “review the tape,” so to speak. Many video chat apps are capable of recording calls or have plug-ins created by other vendors that give users the opportunity to preserve those calls in a digital file.

Video interviews also have the benefit of immediacy. Scheduling a trip to the corporate headquarters can be much more challenging than simply blocking out a chunk of time to chat online. By shortening the time to interview, a company can minimize the time to hire, allowing them to fill key positions quicker and potentially with better-quality candidates thanks to the deeper pool of applicants no longer limited by geography.