Читать книгу On-Camera Coach - Reed Karin M. - Страница 15

• Video cameras are no longer just in a studio; they're on your laptop, your webcam, and your phone.

• The Age of YouTube has created an expectation that you can always watch rather than read.

• Everyone wants to hear from the decision makers, the doers, the C-suite executives.. and more and more often, that means speaking on camera.

• Video is a vital communication link for a workforce that is often not corralled within the bricks and mortar of the corporate monolith.

• Video chat applications have completely revamped the hiring process across all verticals.

• Performing poorly can undercut the credibility of the presenter and ultimately can hurt the corporate (or personal) brand he or she represents.