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“Don't confuse motion for progress. A rocking horse moves all day but goes nowhere”!

– Alfred Montapert

Picture a child sitting on a rocking horse. She is laughing as she sways back and forth. Maybe she is pushing the rocking horse to go faster, encouraging it by shouting phrases like, “Giddy up!” As you watch the child enjoying her ride on the rocking horse, you smile. She is safe; she is happy, and you know that regardless of what her imagination is telling her, she is going nowhere (in the physical sense). You leave her to her game, confident that you won't look out of the window to see her galloping across the garden on her rocking horse in half an hour.

You would certainly think it odd if you walked into a boardroom to see the CEO, CMO, CTO, or any of the other directors sitting on a rocking horse. However, all too often, businesses have boardrooms filled with metaphorical rocking horses; they just don't realise it. They don't always distinguish between motion and progress, or know how to turn the motion they are generating into progress.