Читать книгу Shift - Richard Lees - Страница 27

The bottom line is that every business needs to continue to adapt and evolve throughout its life or it will die. You can no longer have and follow a single strategy; businesses need multiple strategies that they execute at the same time. To be able to execute multiple strategies simultaneously, and to do so effectively, you can't necessarily continue to work the way you always have; you need to continuously adapt.

Each organisation needs to focus on building and strengthening its change muscle so that adaptability is built in. One of the keys to successfully adapting is a leader's ability to clearly communicate that big picture, which sets the direction of travel for the whole organisation. We also have to keep in mind that there is no end to this process.

“It's never not day one” is a famous quote by Jeff Bezos. It comes from a letter that he wrote to his shareholders in 2017, 20 years after he started Amazon. In that letter he explained that there are four days in a company's life: day one when you're relevant, day two when you're in stasis, day three when you're irrelevant, and day four when you slide to death. He stated that his role as CEO of Amazon is to make sure that “It's never not day one.” How do you make sure that you're always at day one? By adapting.