Читать книгу Running a Food Truck For Dummies - Richard Myrick - Страница 11

IN THIS CHAPTER

Developing your food truck’s concept

Choosing and buying the right vehicle for your business

Selecting the proper name for your business

Considering the possibility of joining a franchise

So you think you want to enter the mobile food industry? If you’re like many current and previous food truck owners, you have an idea about what type of truck you want to start up. The question I need to ask you is this: Exactly how much time have you really put into this thought?

Before starting up your food truck, the first thing you must do is develop its concept. Your concept describes what your truck will be like in terms of service style, cuisine, and the atmosphere your truck and staff will present. Your concept frames how the public will see your business and defines a general set of expectations the public will have when they walk up to your service window. You have a lot of decisions to make when formulating your food truck concept, and ultimately, you’re limited only by your imagination and budget. With so many possibilities, how do you know what kind of food truck to run?

In this chapter, I go over the items you must decide on as you generate a concept for your food truck. I walk you through the various types of vehicles you can use for your business and explain how to get the vehicle you need. I touch on the important steps in giving your truck a name that people will remember. Last but not least, I present another option for starting a food truck (in addition to starting a business from scratch): joining a franchise.