Читать книгу Running a Food Truck For Dummies - Richard Myrick - Страница 4

IN THIS CHAPTER

Understanding a day in the life of a food truck owner

Deciding whether you have what it takes to run your own truck

Walking through the initial stages of starting your mobile food business

Getting ready to open your food truck

Making sure your truck runs smoothly

Drawing crowds to your truck (and getting them to come back)

So you’ve just finished watching the latest episode of Eat Street or The Great Food Truck Race and think that owning a food truck looks like fun. Or maybe you stumbled upon a food truck in your area, watched the busy lines, and noticed that the staff appeared to be having a great time. With these observations, it wouldn’t be a huge leap for you to think, “Hey, these trucks get huge crowds, and the employees seem to be happy, so maybe I should run my own.”

When on the outside looking in, you can easily miss all the hard work that’s involved in getting a food truck business started and ready to serve the community. As the owner, you have to manage every detail of the business, including hiring the staff, designing the menu, and even picking up trash left by your customers. A food truck can quickly become more work than fun if you aren’t aware of all you’ll be required to do.

This chapter serves as your starting point into the mobile food industry. I take you on a quick tour of a day in the life of a food truck owner and then give you a guide to help you look a little deeper at your motivations and expectations for entering the industry. I also walk you through the steps of starting and running your own truck, from deciding what kind to run to getting (and keeping) followers.