Читать книгу The Amazon Jungle - Rick Cesari - Страница 18

 •The Amazon.com platform has dramatically evolved over three decades and has permanently reshaped retail.

 •If you’re not on Amazon, you’re not online.

 •More people go to Amazon to search for products than they go to online search engines, like Google or Bing.

 •More than half of all Sellers on Amazon are Third-Party Sellers.

 •While there are 5 million Sellers on Amazon, fewer than 5% (200,000 Sellers) are generating $100,000 or more in annual sales.

 •There is an untapped opportunity for a small group of Sellers.

 •There are common characteristics among Top Sellers, including persistence and resilience, but it takes something more than sheer grit to build a lasting presence on the Amazon.com platform.

 •Third-Party Sellers have a competitive edge on Amazon. The authors’ combined 50+ years of experience on and off the Amazon.com platform will show you how to exploit that advantage using the same customer-centric, direct response strategies that launched billion dollar brands like GoPro, George Foreman Grill, and Oxiclean, among others.