Читать книгу The Amazon Jungle - Rick Cesari - Страница 8

Jason. Although my name is on the cover, the names of my teachers and mentors should be here as well. I couldn’t have written this book without their support and encouragement along the way, and it is with the deepest gratitude that I share their wisdom and influence here in these pages. Sometimes starting off is the hardest thing to do and I have Rick Cesari, my co-author, to thank for pushing me to put my thoughts down on paper. Without his kind wisdom, support, and seasoned marketing knowledge, I’m not sure I would have had the confidence to write a book that I believed could make a difference.

No one has guided me more on my Amazon journey than James Thomson, the “Godfather of Amazon Sellers”—a true warrior and champion of small business sellers. James has been there for me time and time again, and he does the same for thousands of other Sellers every day. Sellers, I salute you. I hold you in the highest regard. Your stories inspire me to continue my quest for fairer treatment by Amazon. Throughout this book I use the formal form when referring to Third-Party Sellers out of respect for the hard work and sheer grit that is required of them to survive—even thrive—on the Amazon.com platform.

Family is everything and I have been blessed with two great families. My Mom and Dad gave me life, raised me, and have stood by me through the roughest of times, even when I gave them every reason not to. For that I am forever grateful and especially happy for this opportunity to note it for the public record. And to the Klaristenfelds, my Jewish family from Los Angeles, who taught me a new way. You all gave me the unconditional love and support I needed to see my own potential and pursue my dreams. JB, thank you for standing by my side as we slayed one demon after the next. Last but never least, my most devoted gratitude to my incredible wife, Ann, without whom none of this would be possible. And to our amazing daughters, Maddy and Ellie, who keep me honest, happy, and full of pride every single day. I love you all.

Rick. First and foremost I want to thank Jason Boyce for the time we have spent together exploring one marketing idea after another. He has opened my eyes to this vast new world of Amazon marketing, and we’ve become good friends in the process. Along the way, I’ve learned more about the plight of 3P Sellers and how my years of experience in building winning brands is a natural fit for guiding Sellers to profitability on (and off) the Amazon platform. Thanks, too, to Ann Zinn Nikolai, who was part of my team in the early days at Trillium Health Products, and who has dedicated countless hours to helping Jason and I organize and edit this book. Adding Ann to the Friday morning coffee calls was something I looked forward to. Finally, my lovely wife Martha, who is always there to support me and give me space during the early morning hours when my thoughts and ideas flow easily.

Jason and Rick. To Morgan James Publishing, thank you for guiding us through the final steps of this book and for bringing it to market.