Читать книгу Applied Mergers and Acquisitions - Robert F. Bruner - Страница 30

One confronts ethical issues when one must choose among alternatives on the basis of right versus wrong. The ethical choices may be stark where one alternative is truly right and the other truly wrong. But in professional life, the alternatives typically differ more subtly, as in choosing which alternative is more right or less wrong. Ernest Hemingway said that what is moral is what one feels good after and what is immoral is what one feels bad after. Since feelings about an action could vary tremendously from one person to the next, this simplistic test would seem to admit moral relativism as the only course, an ethical “I’m okay, you’re okay” approach. Fortunately, 3,000 years of moral reasoning lend frameworks for greater definition of what is “right” and “wrong.”