Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 67

One of the earliest stories I saved, more than a year before this trend was published, was about Dong Nguyen, the creator of mobile game Flappy Bird, which became one of the most downloaded apps of the year in 2013. After millions of downloads, Nguyen suddenly removed the game from the iTunes and Android stores. In the interview I had saved, he shared how his unusual move had fueled a consuming worry that the game was negatively affecting people’s lives because it had become “addictive.”

His unexpected choice seemed significant—though I wasn’t yet sure exactly why—so I saved it. Months later, I read a book called Hooked, by Nir Eyal, which explored how Silicon Valley product designers were increasingly building “habit-forming products” that seemed to describe perfectly what Nguyen had unintentionally done (and felt so guilty about). I saved that idea, too.