Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 70

Now that I had examples as disparate as food manufacturing and online learning, it was time to pick a name that would effectively describe this trend. I had already come up with several to consider. As I reviewed, I dismissed “Addictive Design,” because it was too small and didn’t describe the food related examples. “Gamified Learning” was also tossed aside as too obvious and niche. The elevated name I had later defined of “Ubiquitous Addiction,” also didn’t exactly roll off the tongue and seemed to imply that more people are getting addicted to things than in the past, which I didn’t believe properly described the trend.

None of the earlier names worked and I knew I needed something better.

The final clue as to what the name of the trend could be came from another interview article I read featuring Nir Eyal. In the article, he described himself as a “behavioral engineer.” This idea of “engineering” instead of just design immediately seemed far better suited to describing what I felt the trend was.

After testing a few versions of using the word “engineering” in the title of the trend, I settled on “Engineered Addiction” as the most descriptive and memorable way to describe this trend and all of its components.