Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 68

At the end of that year, I began the process of aggregating ideas to start to identify trends. This was the moment where I started seeing a pattern in examples that seemed to focus on some type of addictive behavior. The Flappy Bird story was about game design that seemed to lead to addiction. The book Hooked was about product design and using it to create addictive habits in people. As I grouped these ideas together, I focused on the role that interface design seemed to be playing in creating all these addictive experiences. I stapled these stories together and put an index card on top, where I wrote the words “Addictive Design” with a black Sharpie. It was a guess about what I thought the trend could be.