Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 71

Once the name was in place, I had a way to talk about and share the trend to test it further. I already knew that I had stories across multiple industries and the trend had several dimensions. To get even more proof, I sought out more examples and research focused on intentionally addictive products and experiences that had been “engineered.”

My research led me to a recently published Harvard study showing why social media had become so addictive for so many, and then later to a body of research from a noted MIT anthropologist Natasha Dow Schüll, who spent more than fifteen years doing field research on slot machine design in Las Vegas.⁴

Her book, Addiction by Design, exposed the many ways that casinos use the experience and design of slot machines to encourage addictive behavior.

Together, these were the final elements of proof that would help me tell this story completely.

Engineered Addiction made my 2015 Non-Obvious Trend Report, and, ultimately, it became one of the most talked about trends that year.