Читать книгу Start & Run a Handyman Business - Sarah White - Страница 10

You also want to know how competitive your market is. Will you be the only handyman service within a certain area, or are there several competitive services out there? Competition is not a deterrent to going into business, but it is wise to know who your competitors are and where they are located so that you stand on equal ground. By identifying your competition, you can then observe what they do right and what they do wrong, and learn from this.

To evaluate the competition for handyman services in your community, look again at the ads in the local paper in the home renovations or handyman sections. These ads will tell you what services different businesses offer, and what their special offerings are, such as 10 percent off for seniors, or free estimates. Some may even give you a hint about what they charge.

You can also look in the Yellow Pages for more information or contact the local Chamber of Commerce for a list of handyman businesses. You can even call some of these competitors and ask a few questions as if you were a customer. All this information is intended to help you define your business and set out a plan to be better than your competition.

The competition will change and your business will grow. It is therefore important to keep abreast with what your competitors are offering to customers. You will need to periodically survey the market and find out how you can best position your business for continued success.