Читать книгу Start & Run a Handyman Business - Sarah White - Страница 8

Your market is that segment of the population that potentially may use your handyman service. You may simply assume that your market is every homeowner who lives within a 50-mile radius of you, for example. But it may not be that simple. Yes, all homes need repair from time to time, but will the homeowners look to an outside service for help? For example, younger homeowners may try to do more work on their own because they don’t have as much disposable income. On the other hand, two-income households may be more than happy to pass on jobs to a handyman because their time is limited. If your area has many condominium homes, the strata council may have arranged to have all repairs and renovations done by one or two larger businesses. Will this affect your market share?

To find out the size of your market, you need to do a little research. This is not as complicated as it may sound. Market research is simply the process of collecting and analyzing information. That information forms the basis for sound decision-making. It will help you pinpoint advertising and develop a marketing plan.