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Your business will need a name that helps customers remember who you are and what you do. The only rule of thumb to follow when choosing a name is to keep it simple. Take some time to brainstorm names; you might include family and friends in this task to broaden your choices. List every name you can think of that appeals to you. As you assess the competition, you’ll see names of other companies that may inspire you.

Before you register your company name and certainly before you have any flyers, business cards, or other stationery printed, check to make sure you have a unique name that no one else in your area uses. You want to stand out from the crowd with a business name that will be associated with you alone. In the United States, your city or county clerk will tell you if the name you have chosen is available for use. In Canada, a name search can be done through the provincial ministry that handles incorporations.

When you have chosen a name for your business, you should protect it by filing, or registering, the name with the appropriate authorities. Your name will be checked against previously filed names to ensure that it has not been taken by another business. Once your name is on file, it cannot be used by anyone else in that district.