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“The technology world moves so quickly today that each change accelerates the next. It's critical in such an environment to have a baseline and point of reference to help marketers find their way forward. Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future.”

– Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871

“The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era.”

– Hermann Simon, Founder and Chairman, Simon-Kucher & Partners

“No one has a finger on the pulse of marketing like Phil Kotler. His ability to identify and interpret new marketing trends and developments is truly astounding. Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail tomarketing success. This is definitely the one marketing book you HAVE to read this year.”

– Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business

“Kotler and his associates have beautifully synthesized today's digital, interactive marketplace and marketing's new role.”

– Don Schultz, Professor (Emeritus-in-Service) of Integrated Marketing Communications, Medill School at Northwestern University

“No one is more qualified than Philip Kotler, the father of marketing, to document the enormous changes taking place in the field today. The future of marketing is digital and this book is your guide.”

– Al Ries, Author of Positioning: The Battle for Your Mind

“As the world of marketing increasingly grapples with digital transformation, Marketing 4.0 offers an exciting framework along with examples for practitioners.”

– Nirmalya Kumar, Professor of Marketing, London Business School

“A terrific guide to the transformations that are already coming over the horizon to challenge marketing practice. Perplexed marketers will learn how to navigate the power shifts and possibilities of digital connectivity and turn them into advantages.”

– George S. Day, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania

“I am often overwhelmed by the variety and the speed of change, in spite of being in marketing consulting for forty years. I am therefore happy that the ‘guru’ Philip Kotler, who began with Marketing 1.0 over four decades ago, is still with us to make another significant contribution with Marketing 4.0– guidelines to deal with changes today, especially those brought about by the IT revolution and changing consumer profiles.”

– Walter Vieira, Marketing Consultant, Author, Visiting Professor, Past Chairman of International Council of Management Consulting Institutes