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To the next generation of marketers and behavioral economists, who will enhance the economic, social, and environmental contributions that marketing makes to the welfare of people and the planet

– Philip Kotler

To President Joko Widodo, Marketeer of the Year Indonesia–Government 2010–2012 and A New Hope (Time magazine, October 27, 2014)

– Hermawan Kartajaya

To my family and friends and everyone else around me who has become my f–factor and made me a better human

– Iwan Setiawan

Marketing 4.0

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