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ОглавлениеTo the next generation of marketers and behavioral economists, who will enhance the economic, social, and environmental contributions that marketing makes to the welfare of people and the planet
– Philip Kotler
To President Joko Widodo, Marketeer of the Year Indonesia–Government 2010–2012 and A New Hope (Time magazine, October 27, 2014)
– Hermawan Kartajaya
To my family and friends and everyone else around me who has become my f–factor and made me a better human
– Iwan Setiawan