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Marketing 4.0 was six years in the making. Over this period, a number of people have contributed to the completion of the book. The authors would like to thank the WOW team at MarkPlus, Inc., who conducted the research and spent countless hours brainstorming with the authors: Yosanova Savitry, Vendy Chandra, Cecilia Hermanto, Kevin Leonard, Quincy Wongso, Edwin Hardi, Adrian Hudiono, Evita Tania, Shabrina Annisarasyiq, Andre Anggada, and Fachriza Prathama.

We would also like to thank the leaders at MarkPlus, Inc. – The Council – who have invested their thoughts and energy in the book: Michael Hermawan, Jacky Mussry, Taufik, Hendra Warsita, Vivie Jericho, Stephanie Hermawan, and Ence.

Last but not least, we would like to thank the team at Wiley – Richard Narramore, Tiffany Colon, and Jocelyn Kwiatkowski – who made it possible for us to share Marketing 3.0 and Marketing 4.0 with the world.