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Cover image: ©Stanislaw Pytel/Getty Images

Cover design: Wiley

This book is printed on acid-free paper.

Copyright © 2017 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

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Library of Congress Cataloging-in-Publication Data:

Names: Kotler, Philip, author. | Kartajaya, Hermawan, 1947- author. | Setiawan, Iwan, author.

Title: Marketing 4.0: moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.

Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Includes index.

Identifiers: LCCN 2016036899 | ISBN 9781119341208 (cloth) | ISBN 9781119341147 (epub) | ISBN 9781119341062 (epdf)

Subjects: LCSH: Marketing. | Internet marketing.

Classification: LCC HF5415 .K683 2017 | DDC 658.8 – dc23 LC record available at https://lccn.loc.gov/2016036899

Marketing 4.0

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