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Copyright © 2017 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Cataloging-in-Publication Data:

Names: Kotler, Philip, author. | Kartajaya, Hermawan, 1947- author. | Setiawan, Iwan, author.

Title: Marketing 4.0: moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.

Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Includes index.

Identifiers: LCCN 2016036899 | ISBN 9781119341208 (cloth) | ISBN 9781119341147 (epub) | ISBN 9781119341062 (epdf)

Subjects: LCSH: Marketing. | Internet marketing.

Classification: LCC HF5415 .K683 2017 | DDC 658.8 – dc23 LC record available at https://lccn.loc.gov/2016036899