Читать книгу Immersive Technologies to Accelerate Innovation - Simon Richir - Страница 17

Creativity differs from innovation in that the former is about coming up with ideas and the latter is about implementing them. Creativity is therefore a psychological trait and process, whereas innovation is a management issue, a professional activity that is generally collective. Indeed, the implementation of ideas often requires the association of several forms of expertise in an innovation team. When the organization allows it, creativity will generate a flow of new ideas that will feed the innovation process. If innovation is a question of survival, it is also an exciting playground with flexible rules, allowing each step forward to transform ideas into successes. The challenge is to ensure that new ideas can survive in mature companies, that is, with an optimized organization for production and continuous improvement but whose rigidity sometimes blocks any possibility of radical innovation (Lecossier et al. 2018). As a result, mature companies need to redesign their innovation process to protect truly innovative ideas as they mature. A survey by the Product Development and Management Association reveals that 24% of companies with a true innovation methodology manage to bring one out of every four generated ideas to fruition, while 76% of companies with fewer tools bring only one out of every nine to fruition.

Figure 1.1. It is essential to train in methods to improve the innovation process, to protect ideas, to have a dedicated place and to train teams in ideation methods. For a color version of this figure, see www.iste.co.uk/fleury/innovation.zip