Читать книгу Immersive Technologies to Accelerate Innovation - Simon Richir - Страница 23

For many years, our laboratory has organized the MayAM (for “Mayenne-Arts et Métiers”) open innovation challenge with groups of students from the Institut des Arts et Métiers de Laval specialized in immersive technologies. Each group of students is assigned an industrial company wishing to seize opportunities related to virtual and augmented reality technologies. They must then work for a week to imagine an innovative project for the company. The participating companies are part of an outside-in open innovation approach in the sense that they do not have the internal expertise to identify the risks and opportunities related to these technologies. Therefore, through MayAM, they must find an external resource that will do this work for them. The next logical step in this process is to integrate an expert resource, often through an intern, or a support service provided by the laboratory or a company.