Читать книгу Immersive Technologies to Accelerate Innovation - Simon Richir - Страница 28

After the very first phases of divergent ideation, the designer will use two types of “conversation”: a conversation with self and a conversation with co-designers and clients. Both types of conversation will require both visual representations and fluidity in the execution of the representation of the designer’s ideas.

The designer’s conversation with self refers to what Dorta (2004) calls reflection-in-action, which could be called a “reflective” conversation. In this process, the designer externalizes mental images, represents and represents again, producing new discoveries at each iteration that will lead to new ideas. They need external representations that are rather imprecise, focused on the important concepts, in order to interact with their own mental representations. They will be in continuous interaction with their representations to make design decisions (Visser 2006). The process thus consists of alternating actions and judgments. The designer’s actions can produce unexpected results; the feedback is likely to suggest concepts. Tools that encourage spontaneity, that is, natural gestures and letting go, are the most likely to generate feedback and will then tend to stimulate reflection, reflective conversation, and thus improve ideation (Schön 1983). An external representation constructed in a design process is considered to be a cognitive artifact of designing (Visser 2006) in the sense that this artifact contains knowledge, or at least information that is intended to be re-mobilized by the designer or their partners. When the designer does not have the experience to mentally visualize and solve design problems, or when the problem is too complex, these cognitive artifacts are essential to the ideation process.