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1.3.4. Crowdsourcing

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Crowdsourcing is one of the classic tools of outside-in open innovation. The significant development of crowdsourcing in recent years is due to the rise of social networks that make it possible to create and manage communities around specific topics (Whitla 2009). The crowdsourcing process has been described by Trompette et al. (2008) as follows: the organization identifies an activity that it does not want to perform internally. Rather than outsource it in the traditional way, that is, have it performed by a service provider, the company chooses to crowdsource. In this case, it posts the specifications on the Internet (on a platform or on its own Website) and sets the terms of participation (schedule, remuneration, etc.). This allows a large number of individuals to work on the activity. The company then validates the contribution of each person, according to the specifications established in advance, and allocates the expected rewards.

Immersive Technologies to Accelerate Innovation

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