Читать книгу Immersive Technologies to Accelerate Innovation - Simon Richir - Страница 18

It is necessary to be equipped with new technologies to take advantage of recent advances in the field. The time it takes for a company to go from idea to concept is the key factor. The revolution that is taking place in the world of immersive technologies is a tremendous opportunity to accelerate innovation. Today, immersive tools for innovation are emerging. It is now a question of seizing them and conceiving the uses that will allow us to make the most of them to innovate.

In many companies, innovation processes are clearly defined and standardized, with sequenced phases, from idea gathering to transfer to development and then production units.

Virtual technologies, which are now mature, can provide a decisive advantage in accelerating the processes put in place, by equipping specific phases of this process. Thus, virtual and augmented reality, while it has already proven its benefit for product design, can be used from the creative phases and integrated into the digital chain to facilitate the production of intermediate representations, whether virtual or physical, as in the case of three-dimensional (3D) printing.

To support innovation, these technologies must be embedded in an organization. They must be introduced in a timely and appropriate manner in terms of management. They will be employed by users who will rely on them to be more creative. These technologies must therefore also be compatible with the cognitive characteristics of the users to encourage their creativity.

The purpose of this book is not to describe in detail what immersive technologies are. Our position as researchers in a laboratory specialized in innovation and immersive technologies leads us to support companies in their digital transition and to help them optimize their innovation processes. We show our support (e.g. in our creativity workshops) with virtual reality technologies, notably thanks to the immersive applications developed in our laboratory. We are convinced (and we have a lot of scientific proof) that this way of doing innovation constitutes a considerable gain in efficiency and will progressively impose itself in companies that have the desire to innovate. The objective of this book is to provide elements concerning the uses of these technologies for innovation. The research works that are called upon are therefore often at the frontier of, or totally within, the human sciences, but also from the design sciences. An individual alone is not innovative. At best, an individual can be creative. It is the conjunction of the creativity of a whole multidisciplinary team that leads to innovation. Innovation management consists of creating an organizational, human and possibly technological environment that is as favorable as possible to innovation.