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ABOUT THE THIRD EDITION

The main purpose of the third edition is the same as the previous editions: to provide a comprehensive introduction to health promotion programs by combining the theory and practice with a hands-on guide to program planning, implementation, and evaluation. One of the fundamental premises of this book is the importance of using an approach based in both research and practice to guide and inform planning, implementation, and evaluation of health promotion programs. A secondary goal is to present the widespread opportunities to implement health promotion programs in schools, colleges and universities, communities, workplaces, and healthcare organizations and systems. This text addresses the needs of students and professionals who are pursuing careers in health education as well as nursing, medicine, public health, and allied health.

The third edition presents the new opportunities for health promotion by embracing healthy equity and social justice in the application of health theories and health program planning models for diverse populations and settings. These issues are broad and of growing importance, so they are integrated into all of the chapters and in particular highlighted in the chapters that address health promotion in schools, colleges and universities, workplaces, healthcare organizations, and communities. We believe that these strengthen the book and increase its appropriateness for use with students and in settings around the world.

Who Should Read This Book

This book is aimed at three audiences. The first audience is students pursuing a major or minor in health education, health promotion, community health, public health, or health-related fields such as environmental health, physical activity and education, allied health, nursing, or medicine. The second audience is young and mid-career practitioners, practicing managers, researchers, and instructors who for the first time are responsible for teaching, designing, or leading health promotion programs. The third audience is colleagues and professionals not trained in the health fields but working in settings where health promotion programs are increasingly prevalent and might be under their supervision (for example, school superintendents and principals, human resource directors working in business and healthcare, college deans of student affairs, faculty members, board members of nonprofit organizations, community members, and employers and staff members in businesses and healthcare organizations).

Overview of the Contents

This volume presents an up-to-date understanding of health promotion program planning, implementation, and evaluation in a variety of settings. The book is divided into five parts. Part One presents the foundations of health promotion programs: what health and health promotion are, the history of health promotion, sites of health promotion programs, and the key people (stakeholders) involved in programs. Highlighted and explored are the two guiding forces in planning, implementing, and evaluating health promotion programs. The first is promoting health equity and social justice. The second is the use of health theories and planning models.

Parts Two (planning), Three (implementing), and Four (evaluating) provide a step-by-step guide to planning, implementing, and evaluating a health promotion program. Each chapter within these parts covers specific phases of health promotion program planning, implementation, evaluation, and sustainability. Practical tips and specific examples aim to facilitate readers’ understanding of the phases as well as to build technical skills in designing and leading evidence-based health promotion programs.

Part Five presents health promotion programs across five settings: schools (preschool–12), colleges and universities, healthcare organizations, workplaces, and communities. Each chapter presents keys for effective site-specific programs to promote health.

At the beginning of each chapter, the Learning Objectives give a framework and guide to the chapter topics. The key terms at the end of each chapter can be used as a reference while reading this book as well as a way to recap key definitions in planning, implementation, and evaluation of health promotion programs.

Practical examples throughout the book reinforce the need for health promotion programs to be based on in-depth understanding of the intended audiences’ perceptions, beliefs, attitudes, behaviors, and barriers to change as well as the cultural, social, and environmental context in which they live. By referring to current theories and models of health promotion, the book also reinforces the need for health promotion practitioners to base their programs on theories, models, and approaches that guide and inform health promotion program design, implementation, and evaluation.

Each chapter ends with practice and discussion questions that help the reader to reflect on as well as utilize the key terms. Finally, all chapters are interconnected but are also designed to stand alone and provide a comprehensive overview of the topics they cover.

Features

You’ll find the following features in each chapter of the book to use in the classroom, for students’ self-reflection and online:

Learning objectives

Tables, figures and sidebars

Practice and discussion questions

Lists of key terms

Editors’ Note

As editors, we hope that we contribute to preventing disease and promoting health. We believe that understanding the theory and practice of health promotion program planning, implementation, and evaluation will allow more individuals and groups to enjoy the benefits of good health and will encourage more schools, colleges and universities, workplaces, healthcare organizations, and communities to be designated as health-promoting sites. We are grateful to the SOPHE members who have authored chapters in this text and admire their commitment and dedication to making a difference in the health outcomes of the individuals, communities, groups, and organizations they serve.

Health Promotion Programs: From Theory to Practice has been established as a widely used text and reference book both in the United States and internationally. It is our hope that the third edition will continue to be relevant and useful and stimulate readers’ interest and knowledge in health promotion programs that utilize health theory to promote health equity. We aspire to provide readers with information and skills to ask critical questions, think conceptually, and stretch their thinking to promote health across diverse populations and settings.

We appreciate the opportunity to plan and edit this text, which the SOPHE board of trustees, executive director, staff, and members provided to us. SOPHE provides leadership and works to contribute to the health of all people, health equity and social justice through advances in health promotion theory and research, excellence in professional preparation and practice, and advocacy for public policies conducive to health. SOPHE and its members advocate for and support the work of thousands of professionals who are committed to improving people’s health where they live, work, study, play, and worship. We hope that this book helps advance these goals and helps guide and inspire a healthier world.

To the Instructor

An instructor’s supplement is available at www.wiley.com\go\fertman\healthpromotionprograms3e. Additional materials such as videos, podcasts, and readings can be found at www.josseybasspublichealth.com .