Читать книгу Sharing Economy and Big Data Analytics - Soraya Sedkaoui - Страница 12

Our most beautiful adventures are our thoughts.

Victor Cherbuliez, 1864

This is a relevant question that we had to ask ourselves before embarking on this “delightful” adventure!

On the one hand, the idea for this book was born from our personal beliefs. As researchers, it is our responsibility to question and analyze the phenomena that challenge us.

On the other hand, and without a doubt, our training courses have a lot to do with the choice of this theme. This is the meeting of two disciplines: environmental economics and data sciences. Therefore, we initially started from the interest of these two disciplines.

The environmental economy has undergone a remarkable expansion over the past forty years, coinciding with the rise of ecological awareness. The environmental crisis is the consequence of the natural environment degradation and the well-being of the society.

Among the solutions contemplated to remedy this situation, the shared economy stands as a stronghold against the waste of goods and services, and against the overexploitation of natural resources. It is a new business model that reintegrates human values into the business world.

This economy revives the spirit of sharing in economic transactions, even in those that are monetized. Monetary compensation remains insignificant when compared to the feeling of satisfaction of having participated in the sustainability of the community.

The genius of man is his ability to adapt to new situations by creating the means to adapt to new deals. In the sharing economy context, it is the advent of digital technology, illustrated by research in Big Data analytics which gives rise to digital platforms, that has contributed to the realization of this new model.

Thus, Big Data analytics has become an essential instrument for management in all disciplines, including economics. It helps to ensure efficiency in decision-making at both macroeconomic or microeconomic levels. Through this book, we have tried to demonstrate the role that Big Data analytics can play in the evolution of the sharing economy.