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I.4. How to read this book

Оглавление

Science is organized knowledge.

Herbert Spencer

The purpose of this book is based on two new concepts: the sharing economy and Big Data. These two concepts are well-known and have generated great interest in research in recent years.

Data is at the heart of the sharing economy, as it allows professionals in this context to operationalize their different practices. Exploiting this data and transforming it into value is a high-performance business strategy and this may make it seem complex. However, this is not the case. You can easily evolve your analytical capabilities and create opportunities at each step of your data analysis process.

Several studies have dealt with these two concepts, but separately. Thus, in this book, we have tried to combine them and deduce the possible relationship between these two concepts. We have organized each chapter so that each reader can approach it with confidence. The next three sections highlight what is specifically covered in this book.

Sharing Economy and Big Data Analytics

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