Читать книгу Sharing Economy and Big Data Analytics - Soraya Sedkaoui - Страница 17

This section presents a platform to examine different concepts related to Big Data and to show how this phenomenon transforms opportunities. It summarizes a considerable set of application examples in the sharing context. This section will be of interest to all types of readers, as it addresses the general context of Big Data and highlights its importance for sharing economy companies. It examines the different ways in which Big Data can be beneficial for these companies.

Chapter 5, “Beyond the Word ‘Big’: The Changes”, provides an overview of the basic concepts related to Big Data, while illustrating the changes that have led to this phenomenon. This chapter will also highlight the importance of data for businesses and how it can increase their efficiency.

Chapter 6, “The Art of Analytics”, covers the most basic form of data analysis, from descriptive analysis to prescriptive analysis, by covering predictive analysis. This chapter is also an opportunity to discover the different steps of the data analysis process.

Chapter 7, “Data and Platforms in the Sharing Context”, presents an overview of Big Data applications. These applications come from the business world and show the interest that large companies take in this phenomenon. This allows understanding the power of data and the importance of digital platforms when realizing the strategies of the sharing economy companies. This chapter thus addresses the different challenges related to data and highlights the importance of data openness.

Chapter 8, “Big Data Analytics Applied to the Sharing Economy”, is detailed enough and potentially useful in order to build a global approach around the subject. This chapter demonstrates that the successful implementation of the data-driven culture is an important factor to carry out sharing economy practices. It reviews different Machine Learning algorithms and advanced technological tools for data analysis.