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Part 1: The shared economy or the emergence of a new business model
ОглавлениеPart 1 discusses a literature review on the theme of the sharing economy. It aims to sketch a congruent overview of the state of the art and the knowledge needed to understand this “phenomenon”. In this part, we will present the sharing economy as an alternative to an outdated economy that is unable to meet the socio-economic and environmental expectations of individuals. It will shed light on the challenges facing the practices of the sharing economy and the possible risks faced by companies and society. Talking about the sharing economy cannot be done without mentioning the technology that has led to the emergence of this new business model, namely digital platforms. The latter provide the foundations of the sharing economy, but also ensure its realization and future.
Chapter 1, “The Sharing Economy: A Concept Under Construction”, discusses the emergence of the “sharing economy” concept and its rise to becoming a business model that disrupts the practices of a bygone economy, to the extent that it has created socio-economic and environmental problems.
In Chapter 2, “An Opportunity for the Business World”, we look at the consequences of adopting the sharing economy, namely the potential opportunities for the business world, as an optional approach in order to gain a competitive advantage.
Chapter 3, “Risks and Issues of the Sharing Economy”, examines the inevitable risks and challenges that the sharing economy covers for economic agents. How would producers perceive the new consumer behavior? Would they be able to embrace it? Or would they be on the defensive? How would individuals, who would see their jobs gradually disappear, react?
Chapter 4, “Digital Platforms and the Sharing Mechanism”, highlights the involvement of digital platforms in the process that is revolutionizing the context of sharing in economy. Although there is some reluctance to make this spirit of exchange a reality in commercial transactions through digital platforms, they still play a major role in spreading the values associated with exchange between individuals.