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How to Read This Book

This book was written to be a study of human nature, and ultimately, the number one skill for handling human nature is negotiation. Every successful political leader, military leader, business leader, or tribal chieftain in history has been a student of human nature, and so are you! You want something, they want something, and your interests may or may not be aligned. You cannot bash their head in with a large rock and take what you want because the days of the caveman are over. In the modern world, we no longer resort to violence and muscle to get what we want. Instead we must grapple with human nature through the strength of our minds and negotiate to win what we want!

This book explores human nature through six parts:

Part I: Why We Must Study Negotiation and Why We Don’t Learn to Negotiate In School: They say that a man with a strong enough “why” can bear any “how.” Why is the study of negotiation mandatory for your success in the modern world? Also, why is the study of negotiation purposely not taught in public education?

Part II: The Ten Commandments of Negotiation: These ten commandments will serve as a base for successfully negotiating to win what you want in life and in business.

Part III: The Four Phases of Negotiation and the Art of Getting What You Want: This section will show you the proven system and method for navigating and handling any negotiation. All negotiations have the same four phases and escalate in the same way.

Part IV: Thirty Laws of Human Nature: Gambits, Moves and Countermoves: This section outlines specific techniques for manipulating human nature to serve your interests. Times change, empires rise and fall, but human nature and our biology remains the same. By no means is this list complete with all techniques in existence; it is, however a fundamental list of common techniques used by negotiators in the field every day.