Читать книгу Money People Deal - Stefan Aarnio - Страница 26
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Most business people have no clue about marketing and branding, and the market is littered with businesses that are undeveloped and have virtually no marketing. One fast cash-generation strategy is to find a very poorly marketed business or product and rebrand or remarket it. The entire business is pre-existing, so there is essentially very little work to do as far as business building. Selling branding/marketing services is also an extremely fast and lucrative way to make cash.
3) Public Speaking: Donald Trump charges $250,000 an hour to speak in public. Other speakers like Raymond Aaron and Tony Robbins, have both made over $1 million an hour giving speeches. Most people would rather be dead than speak in front of an audience. However, this is one of the fastest, most lucrative endeavors for an individual if executed properly. There is enormous leverage in public speaking and tons of opportunity to build a brand. Consider the value of this avenue for a short-term strategy in your business. This strategy can be offered for free (capitalize on branding and lead generation), or it can be monetized for fast profit—who doesn’t love options? Why spend an hour selling face-to-face with one prospect when you can fill a room with prospects and sell to one hundred or one thousand prospects at the same time? The leverage in public speaking is tremendous; the profits are enormous, and the speed is unrivaled.
4) Joint Ventures: In one year I was able to build up enough residual income to stop working as an employee because I used joint ventures to build my business. Joint ventures are the fastest, highest-leverage business tool available and can be used to build wealth quickly. Only 2 percent of entrepreneurs know how to use joint ventures, and this gives savvy entrepreneurs an enormous advantage. Credit card companies and Fortune 500 companies derive major profits from joint ventures, while small entrepreneurs and investors use zero joint ventures in their business. Whenever I am missing a resource, I will find a joint-venture (JV) partner who has what I am missing. Why try to own everything? I have become a specialist in joint ventures, and I am never low on resources because I know how to create favorable deals for everyone. Some greedy entrepreneurs don’t like joint ventures, because they have to give up a percentage of their business for access to extra resources. American billionaire Mark Cuban (blogmaverick.com) frequently asks budding entre-