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Wiley & SAS Business Series

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The Wiley & SAS Business Series presents books that help senior‐level managers with their critical management decisions.

Titles in the Wiley & SAS Business Series include:

Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications by Bart Baesens

A Practical Guide to Analytics for Governments: Using Big Data for Good by Marie Lowman

Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian

Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst

Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs

Business Analytics for Customer Intelligence by Gert Laursen

Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron

Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron

Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid

Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner

Data‐Driven Healthcare: How Analytics and BI Are Transforming the Industry by Laura Madsen

Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs

Demand‐Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase

Demand‐Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis

Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow

Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard

Economic Modeling in the Post–Great Recession Era: Incomplete Data, Imperfect Markets by John Silvia, Azhar Iqbal, and Sarah Watt House

Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan

Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data‐Driven Models by Keith Holdaway

Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke

Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill

Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz‐enz

Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp

Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards, Second Edition by Naeem Siddiqi

Killer Analytics: Top 20 Metrics Missing from Your Balance Sheet by Mark Brown

Artificial Intelligence for Marketing: Practical Applications by Jim Sterne

On‐Camera Coach: Tools and Techniques for Business Professionals in a Video‐Driven World by Karin Reed

Predictive Analytics for Human Resources by Jac Fitz‐enz and John Mattox II

Predictive Business Analytics: Forward‐Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins

Retail Analytics: The Secret Weapon by Emmett Cox

Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro

Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee

Strategies in Biomedical Data Science: Driving Force for Innovation by Jay Etchings

Style & Statistic: The Art of Retail Analytics by Brittany Bullard

Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks

Too Big to Ignore: The Business Case for Big Data by Phil Simon

The Analytic Hospitality Executive by Kelly A. McGuire

The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs

The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon

Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean

Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

For more information on any of the above titles, please visit www.wiley.com.

Artificial Intelligence for Marketing

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