Читать книгу Artificial Intelligence for Marketing - Sterne Jim - Страница 11

This is the sort of book data scientists should buy for their marketing colleagues to help them understand what goes on in the data science department.

This is the sort of book marketing professionals should buy for their data scientists to help them understand what goes on in the marketing department.

This book is for the marketing manager who has to respond to the C‐level insistence that the marketing department “get with the times” (management by in‐flight magazine).

This book is for the marketing manager who has finally become comfortable with analytics as a concept, and learned how to become a dexterous consumer of analytics outputs, but must now face a new educational learning curve.

This book is for the rest of us who need to understand the big, broad brushstrokes of this new type of data processing in order to understand where we are headed in business.

This book is for those of us who need to survive even though we are not data scientists, algorithm magicians, or predictive analytics statisticians.

We must get a firm grasp on artificial intelligence because it will be our jobs to make use of it in ways that raise revenue, lower costs, increase customer satisfaction, and improve organizational capabilities.