Читать книгу Artificial Intelligence for Marketing - Sterne Jim - Страница 14

CHAPTER 1
Welcome to the Future
WHAT'S ALL THIS AI THEN?

Оглавление

What are AI, cognitive computing, and machine learning? In “The History of Artificial Intelligence,”8 Chris Smith introduces AI this way:

The term artificial intelligence was first coined by John McCarthy in 1956 when he held the first academic conference on the subject. But the journey to understand if machines can truly think began much before that. In Vannevar Bush's seminal work As We May Think (1945) he proposed a system which amplifies people's own knowledge and understanding. Five years later Alan Turing wrote a paper on the notion of machines being able to simulate human beings and the ability to do intelligent things, such as play Chess (1950).

In brief – AI mimics humans, while machine learning is a system that can figure out how to figure out a specific task. According to SAS, multinational developer of analytics software, “Cognitive computing is based on self‐learning systems that use machine‐learning techniques to perform specific, humanlike tasks in an intelligent way.”9

Artificial Intelligence for Marketing

Подняться наверх