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Chapter 13: Communicating results and visualizing spatial information

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Chapter 13 introduces key considerations in presenting your research findings. Communicating your message in an effective and appropriate manner and considering your audience and their needs can make all the difference to a project’s success. Of course, when using ArcGIS, one of your main means of communication will be a map. In this chapter, we present examples of excellent visualization using ArcGIS and strategies for effective communication using spatial technology. We offer guidelines for putting together a final presentation of your data that effectively incorporates cartographic visualization tools in ArcGIS. We also explore some of the other ways GIS can be used to communicate and share important research findings, including outputs beyond the map, with a variety of audiences.

GIS Research Methods

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