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Naming your cleaning service is a very important step in setting up your business. It reflects what you do and what type of business you run, and it will be on your business cards, stationery, and advertising, and possibly online, so choose a good name.

Write down every name you can think of. Then narrow your selection down to three favorites, with the name you like best at the top.

There is a good reason to choose three names. Before you register your business, do a name search to make sure that no other business is using the same name. You can do this by scouting your local Yellow Pages, newspaper classified ads, trade journals, and special-interest publications. Check out all three of your company name choices. This way, if your first choice doesn’t work out, you already know if your second choice is available. Before you invest in stationery, advertising, and business cards, be absolutely sure that you can legally use the name.

In the United States, county or city clerks can do a name search for you. In Canada, a name search can be done through the provincial ministry responsible for corporate affairs. For your own protection, it’s a good idea to register your business. Chapter 5 has more information on choosing a name appropriate to the image you may want for your business.