Читать книгу Start & Run a Home Cleaning Business - Susan Bewsey - Страница 9

Who is your competition? Are they well liked? How much do they charge? These are the questions that you need to answer.

Do a survey of cleaning businesses that service your market. The Chamber of Commerce or Yellow Pages are both good sources of information to help you find these businesses. Once you have your list of businesses you want to survey, approach them as a potential client, asking what their prices are. Make notes about everything they tell you, as well as your general impression of each business and what it offers.

Don’t fear competition. In fact, when considering operating in an area which already boasts other services, you should take comfort in the fact that the consumer in that area has already been exposed to the maid service business.

There’s always room for “a better service,” one with more options or range of services. The consumer likes to shop around for the best rates for the best service possible.

What do you already know about your competitors? What have other people said about them? Within your community, you probably have contact with people who already use a cleaning service. What do people you meet say they like or dislike about their cleaning service?

Record all the information about your competitors; such as business name; type of services offered; how they charge; where they work or travel; and other notes. Be on the lookout for other information about competitors, such as things people say or a news item about a particular company. When researching larger companies, annual reports are also helpful for research.