Читать книгу The Private Equity Toolkit - Tamara Sakovska - Страница 38

1 1 ICEBERG Roadmap™ is a registered trademark of my company, Lavra Group Limited.

2 2 For a comprehensive external environment analysis tool, please refer to Narayanan and Fahey (2001). Please refer to Chapter 2 References for a complete citation.

3 3 Porter (1985) provides a thorough analysis of all original elements of the industry structure (“Porter's Five Forces”), while Grant (2002) offers an extended framework to suit more contemporary sectors. Please refer to Chapter 2 References for complete citations.

4 4 For ideas about how to get started on a private survey, you may find it helpful to read Chapter 13 of Valentine (2011). Please refer to Chapter 2 References for a complete citation.

5 5 Kevin Landry, the CEO of TA Associates, gave an interview in 2013 that appeared in the Private Debt Investor's article titled “Cold Call Captain.” He explained his firm's cold calling philosophy and provided a couple of interesting facts: at that time, his firm worked through a database of 280,000 companies and his team made unsolicited calls to over 8,000 businesses a year.