Читать книгу Theorizing Crisis Communication - Timothy L. Sellnow - Страница 15

Crises are powerful forces of individual, organizational, community, and social disruption and change and communication plays an essential role in the ways in which crises emerge, are managed, resolved, and understood. Theory is an important tool for both investigators and practitioners. These events create high levels of uncertainty, confusion, chaos, and harm that theory and research can help explain, predict, and control. Communication is constitutive of the organizations responding to crisis and the organizations emerging from crisis. Moreover, communication is the way we come to understand and make sense of crises. As crises become more frequent and the impacts touch more people, the theories of crisis communication can help in avoiding crisis, mitigating harm, and recovering more quickly and completely.