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Tom Matzen
Start & Run a Coffee Bar
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Страница 1
START & RUN A COFFEE BAR
Preface
Страница 4
Страница 5
1 Preparing A Business Plan
1. Why Prepare a Business Plan?
2. Your Vision for You
2.1 Your vision for your coffee bar
3. How Should I Start Out? 3.1 Should I buy a franchise?
3.2 Should I buy an existing business?
3.3 Should I start my business from scratch?
4. Customer Profiles: Finding Your Target Market
5. What Type of Coffee Bar Is Best?
5.1 Cafés
5.2 Coffee bars
5.3 Coffeehouses
5.4 Retail coffee shops
5.5 Drive thrus
5.6 Carts
5.7 Teahouses
5.8 Roaster/retailers
5.8a Lower food cost = Profit
5.8b Savings = Profit
5.8c Meeting customer needs for freshness = Profit
5.8d Competitive edge = Profit
5.8e An additional revenue stream = Profit
5.8f Long-term appeal = Profit down the road
6. Choosing Your Products and Services
6.1 Products 6.1a Gourmet coffees
6.1b Flavored coffees
6.1c Specialty and iced coffees
6.1d Other coffee products
6.1e Baked goods
6.1f Coffee-related gift items
6.1g Breakfasts, lunches, and other foods
6.1h Whole bean coffee — retail and wholesale
6.1i Gourmet teas
6.1j Juices and smoothies
6.2 Services
6.2a Custom roasting service
6.2b Free home delivery service
6.2c Email or voicemail bean ordering service
6.2d Wholesale coffee services
6.2e Office coffee services
6.2f Free services
7. Risk Assessment
8. The Business Plan
2 Setting Up Your Business
1. Choosing a Name
1.1 Your coffee bar’s USP
1.2 Designing and trademarking your coffee bar’s logo
2. Your Business Structure
2.1 Sole proprietorship
2.1a Advantages
2.1b Disadvantages
2.2 Partnership
2.2a Advantages
2.2b Disadvantages
2.2c Kinds of partners
2.3 Corporation
2.3a Advantages
2.3b Disadvantages
2.3c Corporate purposes
2.3d Shareholders’ agreement
2.4 S corporation (United States)
2.5 Limited liability corporation (United States)
3. Start-up Costs
3.1 Personal savings
3.2 Relatives and friends
3.3 Commercial loans
3.4 Personal financing
3.5 Credit cards
3.6 Private investors
3.7 Government
4. Licensing
3 Insurance
1. Obtaining Insurance
1.1 Agencies
1.2 Insurance brokers
1.3 Clubs and associations
2. Planning Your Insurance Program
3. Types of Business and Personal Insurance
3.1 General liability
3.2 Products or completed operations liability
3.3 Errors and omissions liability
3.4 Malpractice liability
3.5 Automobile liability
3.6 Fire and theft liability
3.7 \ Business interruption insurance
3.8 Personal disability insurance
3.9 Key person insurance
3.10 Shareholder’s or partner’s insurance
3.11 Business loan insurance
3.12 Term life insurance
3.13 Medical insurance
3.14 Group insurance
3.15 Workers’ compensation insurance
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