Читать книгу Start & Run a Coffee Bar - Tom Matzen - Страница 10

A franchise can offer you many benefits, including name recognition and clout in negotiating better pricing. Many franchises also offer assistance in obtaining financing, site selection, coffee bar design, training, and marketing. A good franchise will save you money, give you a proven system, and increase your odds of making money.

However, one disadvantage is that the assistance provided by most franchises costs you in the form of an initial franchise fee as well as monthly royalties. You may also be restricted in terms of product lines and menu items and may be required to get written approval for use of names and logos in any advertising you do. You may be given a very small territory, which limits your ability to expand.

Franchises don’t always deliver what they promise. Many franchisors mark up the products they sell to you, thereby defeating one of the major purposes behind franchising — that is, the chance for franchisees to purchase supplies that were bought in bulk at a lower price than an independent store would pay.

As well, if the franchise gets a bad name or bad publicity, you are often stuck along for the ride.