Читать книгу Start & Run a Coffee Bar - Tom Matzen - Страница 3

It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.

— Somerset Maugham

Hello, fellow coffee lover, and congratulations on taking a major step toward success in the coffee industry! If you are like us, you are probably drawn to the coffee business for many reasons ... your love of exotic coffees from far-off regions of the planet, the idea of the hustle and bustle of a busy coffee bar, or seeing the looks of appreciation on the faces of your happy customers. Yes, owning your own coffee bar can be fun, challenging, and very rewarding!

But like any business there are many risks involved: economic conditions can change, global coffee prices can fluctuate, and pressure from competition can increase. In fact, more than 50 percent of new businesses fail within the first five years so before you start your new coffee bar venture (or buy an existing one), we hope that you will evaluate the risks carefully. Take your time, do your research, and try to stay objective.

We hope that this book will be a valuable resource to you in your journey. The information we present is based on our many years of owning and franchising our own businesses including coffee bars. The hands-on techniques you will learn have been designed and tested to produce real-world results. You will get a comprehensive overview of what you can expect in owning and operating your own coffee business; or, if you are already in the industry, this book will help you build your existing sales and increase your profit.

We also hope that, as a business owner, you will take a leadership role in being a positive force for good in the world. We encourage you to do what you can to recycle, support local growers, and buy fair trade, organic coffees. We hope you will encourage your employees to walk or cycle to work, and educate your customers on environmental issues facing us today. We hope you will be a leader, do what you can and help make the world a better place for our children.

Good luck, have fun, and maybe we will stop by for a cup of java one day!

- Tom & Marybeth