Читать книгу The Power of Creative Intelligence: 10 ways to tap into your creative genius - Тони Бьюзен, Tony Buzan - Страница 14

The second problem was a major one. The left brain ‘intellectual’ activities tended to be labelled ‘male’ activities, and right brain ‘creative’, and ‘emotional’ activities came to be seen as ‘female’ activities. This was comprehensively and dangerously wrong!

These labels simply extended and ‘confirmed’ the centuries-old beliefs that:

 academics, education and intellectuality involved only words, number and logic and not imagination, colour and rhythm

 business was a place for strict order only

 men were logical, rational individuals with no emotion, imagination or ‘colour’

 women were irrational daydreamers

 emotion was not based on associative logic

 creativity and art were not ‘proper’ pursuits, and had no rationality or science behind them.

The tragedy of these misconceptions, which sadly are still common today and which The Power of Creative Intelligence will help to dispel, is that they blind the mind to the truth, and therefore diminish pleasure, experience and existence.

Unfortunately these misconceptions are especially prevalent in the arena of education. Because we assume that education has to be ‘left-brained’, we label those children who are energetic, imaginative, colourful, curious or given to excessive bouts of daydreaming as naughty, disruptive, hyperactive, slow or backward. We should instead be labelling them as potential creative geniuses just beginning to explore the range of their abilities!

Similarly many businesses have become stuck in the ‘left-brained’ rut, and as a result are destroying not only the synergy that comes from combining left-brain business practices with imagination and flair, but also their reputations and their bottom lines.

Consider also, in the context of this book, the global image of the artist. Surveys have shown that most people consider artists to be messy, untidy, dishevelled, weak in logic and memory, and lacking in structural and organizational skills.

Sadly millions of art students around the world try to live ‘up’ (it’s actually down!) to this ‘ideal’ vision of the artist. As a result they reject words, number, logic, order and structure, and create only passing images in their minds.